TVC, PR Agency
What we did
Desperados wanted to give their target audience an exciting and engaging experience of their distinctive new product using an integrated mix of social, live brand activation and PR.
Working with the brilliant agency, TVC, we created the ultimate brand engagement where the public entered a competion to see legendary DJ Sub Focus if they could complete the DV TWISTED MISSION around Shoreditch. Cue, six venues sourced and completely transformed to give our 200 entrees a multisensory experience of DV and it's unique ingredients. Using a map they hunted down a bespoke 3D crowd surfing pop up, nightclub turned mint jungle, a pop up science lab (featuring liquid nitrogen and ice cream...), and finally a programmed entertainment stage featuring Sub Focus live in XOYO.
Responsibilities included project and event management, venue sourcing, negotiating, staffing, logistics, event production, branding , prop sourcing, guest comms and onsite lead.