Roger Saul, Founder of Mulberry and The Prince's Charities
What We Did
With just two weeks until the main event, we were brought on to manage the inaugural START Eco Car Parade on Buckingham Palace Mall for 16,000 people.
14 days to activate sponsorships, design, source and coordinate a themed village, manage all VIP comms with the talent involved, and source and coordinate suppliers across production to entertainment.
We created an eco village concept to run alongside the main Parade, creating a celebrity hospitality area with grass covered furnishings, pop up organic F&B bars and luxury onsite toilets, all made of natural materials.
Working with the Met Police and Clarence House throughout the process, we created a tight security schedule, assessing every possible risk and outcome based on the location of this event and people involved.
A hugely rewarding and fast-paced project which resulted in positive exposure of this incredible charity and the creation of a fun and topical public event.