In order to celebrate the anniversary of Kronenbourg 1664 (KB), the internal team wanted to bring their much loved and timeless product to life whilst drawing on the heritage and nostalgia of the brand.
What followed was complete take over of an area of central London and transformation with set design, actors and an abundance of (distinctive smelling!) hops.
Stage One: We staged a photo shoot with Alex James and managed the press launch from end to end.
Stage Two: With two hours to finalise set up inside a French restaurant turned Mini Alsace. Guests arrived to a glass of Kronenbourg with paired canapes and were taken on a multisensory journey of the beer by a leading beer sommelier; from it's key ingredients to method of production and final product. A truly immersive Brand Activation.